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design for tomorrow awareness initiative.jpg

Summer 2023

This summer we are focusing on everything design can do for humanity. Initially this awareness week was planned for the Netherlands only, but we are already collaborating with connections in the US, UK, Brazil and India, and have now started reaching out to an international network of UX pros from every corner of the world. The theme spans the entire summer, but we are actively working on condensing as much as possible into one week, the week of the 21st of August for maximum impact. Well, that was the plan. But due to the amazing response from professionals, one week is not enough to contain all the events, and so now we have the Design for Tomorrow Awareness Weeks!

Catherine Hills
Frankie Kastenbaum
Peter Hornsby
Kelly Jura
Erik Roscam Abbing
Ade-Lee Adebiyi
Meg Johnson
Arthur Ruf Hosang da Costa
Carla Traini
Rubina Singh
Daniella Sachs
Jim Ekanem
Robert Kozma
Venessa Bennett
Evan Kapros
James Reith
Don Norman
Xavier Lopez Sanchez
Claudia Mayer
Candice Storm
Giancarlo La Pietra
Katrina Liu
Lieke Beelen
Victoria Weinsberg

Aspire to Better Our Lives Through Design.

What can design not do? Look around you, how much of what you see has not been designed?

We who create with intent leave our mark everywhere the eye falls. We have reach. 

We who Design give form to the world we all live in. We make impact. 

So, what can design not do?