In a rapidly evolving world, how do we design for tomorrow? This speech unveils a true story of an outsourcing design team's collaboration with Europe's biggest sportswear manufacturer. Together, we embarked on a journey to bring a research-based approach to the forefront of the design process for a flagship B2B product.
I will delve into how we championed the prioritization of users’ needs, set realistic targets, fostered diverse collaboration, and trusted the method. Through the lens of an Enterprise Design Sprint, I'll share how we tackled challenges with user research, leading to a more collaborative and future-focused approach to product development. This experience not only secured a backlog for many months ahead but also illuminated a path for designing products that resonate with the needs of tomorrow.
Register on Meetup to join the event live, or watch the event live on LinkedIn here : https://www.linkedin.com/events/7105167505786028032/comments/
Remember to use the hashtag #DesignForTomorrow when sharing your event experience on social media!
Watch live on LinkedIn and RSVP on Meetup to join.