Sr Service & UX Designer at Cognizant & ROKS KPI Expert
During his 12 years in design, Ricardo gained experience shaping the UX vision in different projects, and he designed for multi-platforms in an omnichannel solutions context. He led small to big teams in several projects. At all times bringing a human-centered approach and a creative problem-solving approach to creating products and experiences people love to use. Currently exploring how Data can drive a more effective UX and how Neuroscience can merge with UX traditional methods to bring more behavioural knowledge. Also, Ricardo is a KPI ROKS Expert and love to implement KPI dashboards in organisations and define their Key Performance Indicators.
Result orientated KPI-systems
Human centric design
Testing & Research
Better KPIs Better Results
What is a KPI? KPI stands for key performance indicator, a quantifiable measure of performance over
time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress,
and insights that help people across the organization make better decisions.
KPIs and measures can drive a business in the right direction, or become instruments of torture.
I believe that most organisations can do a lot more with the data and systems they already have.
What is the ROKS™ approach?
The ROKS approach is a simple seven-step method for developing key performance indicators (KPIs).
It involves identifying the core outcomes an organisation is looking for, breaking those outcomes into two
further levels of detail and then identifying the KPIs related to those results.
Who is the ROKS Enterprise™ approach designed for?
Medium to large enterprises that want to use their strategic objectives to develop focussed, effective set of performance indicators. It can also be useful for smaller organisations with complex or unusual needs.
When not to use the ROKS Enterprise™ approach
If you run a small-medium business where your business goals can be fully described by the following objectives…
Run a profitable and solvent business
A growing business
A balanced quality of life
A legal and compliance business
An innovative business
Manage risk (legal, health and safety, environmental etc.)
... you will find the ROKS Express™ method is better tailored to your needs.
KPI's in Design Series E3 ROKET DS by Ricardo Faria with Candice Storm
Ricardo Faria on User research and Testing in Industry Talks with Candice Storm
KPI's in Design Series E2 KPI Trees by Ricardo Faria with Candice Storm
KPI's in Design Series E1 ROKS KPIs by Ricardo Faria with Candice Storm
Learn to quantify your testing results with Pure method
PURE is a usability-evaluation method in which usability experts assign one or more quantitative
ratings to a design based on a set of criteria and then combine all these ratings into a final score and
easy-to-understand visual representation.