USER EXPERIENCE RESEARCH
Research and Analysis of corporate communication channels are important across multiple pillars of business, such as the value proposition you offer your customer, corporate behavior, or the actions inside the company that define its values and strategy.
Understanding the problems your users / clients experience when using your product or service, and anticipating problems to avoid, by validating user personas and a user lifecycle funnels identifying key features / deliverables your users and clients most want. Through applying qualitive and quantative research methods, valuable business insights are gained, laying foundations to be implemented in Design & Strategy resulting in effective interaction.
Use eye tracking to precisely measure user interactions with an interface and learn exactly which design elements people notice, how long they spend viewing them and in what order. Since human behavior follows the eyes, eye tracking is a natural and effective way to obtain insight into how users interact with a design.
User Surveys are a great way to discover your users motivations and expectations, through in-depth conversations we can extract insights which is analyzed and measured to help craft a delightful brand experience.
Run a tree testing study to evaluate whether your current or proposed navigation menu hierarchy allows people to find content on your site. Using tools such as Treejack we can evaluate findability topics such as how your audience finds what they’re looking for, which are valuable insights for evaluating your content architecture.
The card sorting method can be a valuable tool used to improve information architecture and navigation labels by learning how users expect information to be organized.
By collecting user diary entries over time, we gain understanding in long-term interaction and conversion cycles.
Do you know who your target users are? What do they need and want? Do you know what frightens them? What excites them? Would you like to know more about them? We would like to invite you to find out. StormCIS can conduct user experience research that will help you understand your intended users and their motivations more deeply. Get in touch.