USER EXPERIENCE RESEARCH
Research and Analysis of corporate communication channels are important across multiple pillars of business, such as the value proposition you offer your customer, corporate behavior, or the actions inside the company that define its values and strategy.
Understanding the problems your users / clients experience when using your product or service, and anticipating problems to avoid, by validating user personas and a user lifecycle funnels identifying key features / deliverables your users and clients most want. Through applying qualitive and quantative research methods, valuable business insights are gained, laying foundations to be implemented in Design & Strategy resulting in effective interaction.
Use eye tracking to precisely measure user interactions with an interface and learn exactly which design elements people notice, how long they spend viewing them and in what order. Since human behavior follows the eyes, eye tracking is a natural and effective way to obtain insight into how users interact with a design.