top of page

Design in Focus > Experience Portals > 

Trine Falbe

Trine Falbe

Ethical design and UX expert

Trine Falbe

Trine has worked with UX for 20 years in various fields like news, children’s digital experiences, e-commerce and education. She is a consultant, entrepreneur, speaker and author of two books: White Hat UX (2017) and The Ethical Design Handbook (2020). Her dedication to ethical design and responsible innovation always sets the direction in her work.

TALKS ABOUT

Ethical Design | Responsible Innovation | UX

The overarching definition - to me - of ethical design is: 

Growing businesses, products, and services from a principle of fairness and fundamental respect towards everyone involved

 

From this definition, a range of core  principles can be extracted, such as:

 

  1. Challenge past and future decisions by asking     

  2. Put people’s privacy and safety front and centre 

  3. Avoid implementing deceptive design patterns in the product 

  4. Guardrail against bias by asking “who have we not included in our research/ decisions/ planning - and why?” 

  5. Look critically at your suppliers and collaborators. Are they conforming to the ethical design principles?

 

To learn more about ethical design please visit the ED Network here

bg podcast.webp
Trine Falbe explains Ethical Design under 1 minute with Candice Storm
Trine Falbe explains Ethical Design under 1 minute with Candice Storm