During his 12 years in design, Ricardo gained experience shaping the UX vision in different projects, and he designed for multi-platforms in an omnichannel solutions context. He led small to big teams in several projects. At all times bringing a human-centered approach and a creative problem-solving approach to creating products and experiences people love to use. Currently exploring how Data can drive a more effective UX and how Neuroscience can merge with UX traditional methods to bring more behavioural knowledge. Also, Ricardo is a KPI ROKS Expert and love to implement KPI dashboards in organisations and define their Key Performance Indicators.