About Jon

Jon Deragon has over two decades of design industry experience in leadership and hands-on principal designer roles. Currently Jon is the Head of Design for FPT Software, a global IT Services company based in Vietnam with over 27,000 employees and $1b revenue. He leads a team of 130 talented UX, UI, Research, Graphic Design and 3D designers delivering sophisticated design experiences for industry leading organizations worldwide. Previously, Jon held numerous leadership roles in agencies, in-house teams and tech startups based in Vietnam, Indonesia, Australia and Canada. He believes in-depth research and understanding of user and business needs brings the informed clarity needed to confidently make product design decisions. Jon is also the host of the YouTube show Design Variety, the variety show for design professionals. He also co-hosts the monthly in-person event Product and Beyond in Ho Chi Minh City, running for over three years.

About the Event

Some mobile apps and websites feel soulless and desolate, while others feel captivating, vibrant and… alive. What specifically creates these feelings? We’ll explore the many product design, function and behavior factors that influence how products are perceived by users and suggest how best to create a sense of aliveness. Clear and actionable takeaways will equip you with a new way of thinking and approaching your product designs for tomorrow’s increasingly technology dependent users.