Product Designer | Community builder | UX mentor
Hailing from Moldova, Sasha Pleshco currently with Pentalog, blends his Product Designer role with a heartfelt commitment to community engagement and advocacy for inclusive design. Originally a telecommunications engineer, Sasha pivoted to UX/UI, driven by an aspiration to elevate user experiences for all.
Beyond his role at Pentalog, he co-owns the YaTakViju! Design Community, creating a nurturing environment for design minds from Moldova to collaborate and thrive. This year Sasha launched "UX Coffee" which serves as a casual forum where enthusiasts gather to share experiences and knowledge. As a UX instructor at Tekwill Academy, Sasha has guided 50 students through his course, many of whom now thrive in UX/UI roles.
Sasha collaboratively aids in hosting the regional Product Design Conference by YaTakViju!, which debuted with a compelling roster of industry experts last year.
About the Event
In a rapidly evolving world, how do we design for tomorrow? This speech unveils a true story of an outsourcing design team's collaboration with Europe's biggest sportswear manufacturer. Together, we embarked on a journey to bring a research-based approach to the forefront of the design process for a flagship B2B product. I will delve into how we championed the prioritization of users’ needs, set realistic targets, fostered diverse collaboration, and trusted the method.
Through the lens of an Enterprise Design Sprint, I'll share how we tackled challenges with user research, leading to a more collaborative and future-focused approach to product development. This experience not only secured a backlog for many months ahead but also illuminated a path for designing products that resonate with the needs of tomorrow.