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DESIGN
THINKING
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Research and Analysis of corporate communication channels are important across multiple pillars of business, such as the value proposition you offer your customer, corporate behavior, or the actions inside the company that define its values and strategy.
Understanding the problems your users / clients experience when using your product or service, and anticipating problems to avoid, by validating user personas and a user lifecycle funnels identifying key features / deliverables your users and clients most want. Through applying qualitive and quantative research methods, valuable business insights are gained, laying foundations to be implemented in Design & Strategy resulting in effective interaction.
EMPATHIZE
If you want to truly understand your users and what they need, then you have to get inside their heads. We'll dive into the theory and practice of empathy exercises so that you can create measurable outcomes and stronger products with more informed designs.
DEFINE
Being able to clearly define your problem will help you understand what expectations, assumptions, and constraints exist. By having a clear problem defined, it is also possible to map out the key stakeholders involved in your problem as well as determine who might be affected by your solution once implemented.
IDEATE
Ideation is a creative process in which participants come up with ideas to address a suggested challenge. The main focus of ideation is generating a lot of large-quantity ideas in the beginning of the design process in order to filter out the bad ideas and narrow down the best ones for later elaboration and refinement.
PROTOTYPING
Prototypes are a rough sketch of your product idea, allowing you and users to explore the functionality of a feature or the overall intend of your design without having to invest time and money into development. This can help you get instant feedback on your idea in order to iterate quickly, inexpensively and efficiently.
TESTING
The test phase of Design Thinking is essential to discovering how users respond to your prototype. Testing allows you to see what aspects of your product or service are successful, and what areas need improvement. You'll use the test phase to gather feedback from potential customers, allowing you to create a superior product / service.
IMPLIMENTATION
Building on the planning and preparation done in the other phases, you will now put your project into action, implement what you have decided to do. The most important aspect of this phase is that it involves people actively carrying out the project activities. This requires the project manager to coordinate and direct the project resources to fulfill their roles and responsibilities, as outlined in the project plan. While the project is unfolding it’s the project manager’s job to keep tracking and monitoring activity along the way.