Case study : Foot Locker Women's Portal
Foot Locker is a house of brands that curates the best products the footwear industry has to offer, with an impressive collection of recognized international brands. Men's products dominate the collection and is the group that most buys from Foot Locker, but they also offer a great selection of women's and kids products.
In order to expand the market further and push kid's product sales we decided to create a dedicated portal to showcase kid's products.
During the discovery phase once all the relevant stakeholders were onboard we organized a couple of meetings with colleagues from all teams who would be involved which included marketing and product teams. Together we devised a strategy for the launch and maintenance and assigned responsibilities.